Prizes and commemorative keepsakes will be given to the first 200 people to visit the store, including a box of Gelson’s chocolates, vouchers for free items and a gift bag filled with items valued at about $60, according to Yvonne Manganaro, senior director of marketing.
Its interest in La Cañada fortuitously coincided with the impending closure of the Vons store it would ultimately replace, which closed its doors last fall.
“We really wanted to get back into the Pasadena/Foothills communities. Everything was just really aligned; it was perfect timing for us,” Manganaro said.
Gelson’s will showcase many of its signature features at the event, including Wolfgang Puck Express, a Peet’s coffee bar and a French-style bakery.
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